Brand strategy in the metaverse: Insights from companies venturing into virtual environments Francesco Di Paolo; Michele Di Dalmazi; Lucio Lamberti;

Exploring the orientation towards metaverse gaming: Contingent effects of VR tools usability, perceived behavioural control, subjective norms and age Santanu Mandal; Ritesh Kumar Dubey; Bhaskar Basu; Anubhav Tiwari;

Applying the technology acceptance model to online self-learning: A multigroup análisis Juan Antonio Márquez García; Cristina Gallego Gómez; Alicia Tapia López; Matthew J. Schlosser;