AI adoption in HR: AI trust in digitally lagging organisations Alessia Zoppelletto; Ludovico Bullini Orlandi; Eleonora Veglianti; Cecilia Rossignoli;

ChatGPT in science and research: How generative AI drives innovation and knowledge development Peter Madzík; Luká¿ Falát; Renata Skýpalová; Lenka Ja¿u¿áková; Dominik Zimon;

Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;