Journal of Innovation & Knowledge

How to strengthen brand loyalty based on CBBE: An innovative evaluation model for mapping the customer journey and loyalty spiral Jia-Wei Tang; Pei-Hsuan Tsai; Ming-Chia Hsieh;

An innovative customer-centric approach to enhancing the competitiveness of tourism destinations Ștefan Cătălin POPA; Ana Alexandra OLARIU; Corina-Elena MIRCIOIU;

From novelty to necessity: Understanding CRM-driven service robot adoption in Iraqi restaurants through UTAUT3 Mustafa Obay Saeed; Amir A. Abdulmuhsin; Dima M. Dajani;