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Journal of Innovation & Knowledge Two decades of viral marketing landscape: Thematic evolution, knowledge structur...
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Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks
Omer Gibreela, Mohamed M. Mostafab, Ream N. Kinawyb,
Corresponding author
kinawy.r@gust.edu.kw

Corresponding author.
, Ahmed R. ElMelegyb, Raghid Al Hajjb,c,d
a Department of Accounting and Information Systems, Gulf University for Science and Technology, Kuwait
b Department of Business Administration, Gulf University for Science and Technology, P.O. Box 7207, Hawally 32093, Kuwait
c Academic Hub for Entrepreneurial Advancement and Development (AHEAD), Kuwait
d GUST Center for Sustainable Development (CSD), Kuwait
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ISSN: 2444569X
Original language: English
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