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Journal of Innovation & Knowledge The impact of social capital and social interaction on customers’ purchase int...
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The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context
Alireza Ghahtarania,
Corresponding author
alighahtaran@gmail.com

Corresponding author at: Tehran Province, Tehran, Al Ahmad Street, No. 7, Iran.
, Majid Sheikhmohammadya, Mahdieh Rostamib
a Faculty of Industrial and systems Engineering, Tarbiat Modares University, Tehran, Iran
b Faculty of Marketing, Islamic Azad University, Zanjan Branch, Iran
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ISSN: 2444569X
Original language: English
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