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Journal of Innovation & Knowledge Social media: Where customers air their troubles—How to respond to them?
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Social media: Where customers air their troubles—How to respond to them?
Valdimar Sigurdssona,
Corresponding author
valdimars@ru.is

Corresponding author.
, Nils Magne Larsenb, Hulda Karen Gudmundsdottira, Mohammed Hussen Alemuc, R. G. Vishnu Menona,d, Asle Fagerstrøme
a Department of Business Administration, Reykjavik University, Menntavegur 1, 102 Reykjavik, Iceland
b School of Business, UiT - The Arctic University of Norway, Havnegata 5, N-9405 Harstad, Norway
c Department of Food and Resource Economics, University of Copenhagen, Rolighedsvej 25, DK-1958 Fredriksberg C, Denmark
d Massey Business School, Massey University, PO Box 756, Wellington 6140, New Zealand
e Kristiania University College, Christian Kroghs gate, 32, 0186 Oslo, Norway
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ISSN: 2444569X
Original language: English
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