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Journal of Innovation & Knowledge Role of innovation and architectural marketing capabilities in channelling entre...
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Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
María Leticia Santos-Vijandea,
Corresponding author
leticia.santos@cunef.edu

Corresponding author.
, José Ángel López-Sánchezb, Enrique Loredoc, John Ruddd, Nuria López-Mielgoe
a Facultad de Empresa, Economía y Derecho, CUNEF Universidad, Calle Pirineos, 55, 28040 Madrid, Spain
b Facultad de Ciencias Económicas y Empresariales, Universidad de Extremadura, Avda. de Elvas s/n, 06071 Badajoz, Spain
c Facultad de Comercio, Turismo y Ciencias Sociales Jovellanos, Universidad de Oviedo, C/ Luis Moya Blanco 261, 33203 Gijón, Spain
d Warwick Business School, The University of Warwick, Coventry CV4 7AL, United Kingdom
e Facultad de Comercio, Turismo y Ciencias Sociales Jovellanos, Universidad de Oviedo, C/ Luis Moya Blanco 261, 33203 Gijón, Spain
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ISSN: 2444569X
Original language: English
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