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Journal of Innovation & Knowledge Market research and knowledge using Generative AI: the power of Large Language M...
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Market research and knowledge using Generative AI: the power of Large Language Models
Macarena Esteveza, María Teresa Ballestara,b,
Corresponding author
teresa.ballestar@urjc.es

Corresponding author.
, Jorge Sainza,c
a Universidad Rey Juan Carlos, Madrid, Spain
b Department of Social Sciences, Lappeenranta-Lahti University of Technology (LUT University), Finland
c IPR; University of Bath, Bath, UK
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ISSN: 2444569X
Original language: English
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