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Journal of Innovation & Knowledge Integrating artificial intelligence with market research: A dual approach to boo...
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Integrating artificial intelligence with market research: A dual approach to boosting brand value
Marinko Skarea,b,
Corresponding author
mskare@unipu.hr

Corresponding author.
, Dean Sinkovica, Magdalena Kowalskac, Anna Szwajlikc
a Juraj Dobrila University of Pula, Faculty of Economics & Tourism Dr. Mijo Mirkovic, Preradoviceva 1-1, Pula 52100, Croatia
b University of Economics and Human Sciences in Warsaw, Poland
c University of Szczecin, Institute of Management, Department of Marketing, Poland
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ISSN: 2444569X
Original language: English
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