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Journal of Innovation & Knowledge Brand strategy in the metaverse: Insights from companies venturing into virtual ...
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Brand strategy in the metaverse: Insights from companies venturing into virtual environments
Francesco Di Paolo
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francesco.dipaolo@polimi.it

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, Michele Di Dalmazi, Lucio Lamberti
Department of Management, Economics, and Industrial Engineering, Politecnico di Milano, Via Lambruschini 4/B, Milan 20156, Italy
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ISSN: 2444569X
Original language: English
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