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Valuing brands under royalty relief methodology according to international accounting and valuation standards
a Department of Financial Economics and Accounting III, Faculty of Economics and Business, Complutense University of Madrid, Campus Somosaguas, Pozuelo de Alarcón, 28223 Madrid, Spain
b Department of Statistics and Operations Research III, Faculty of Statistical Studies, Complutense University of Madrid, Avda. Puerta de Hierro s/n Ciudad Universitaria, 28040 Madrid, Spain
c Department of Finance, Faculty of Economics and Business, Autonoma University of Madrid, Campus Cantoblanco, Street Francisco Tomás y Valiente, 5, 28049 Madrid, Spain
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