Marketing mix effects on private labels brand equity | European Journal of Management and Business Economics

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Marketing mix effects on private labels brand equity

Carmen Abrila,

Corresponding author

cabril@ccee.ucm.es

Corresponding author.

, Belén Rodriguez-Cánovasb

a Facultad de CC Económicas y Empresariales, Universidad Complutense, Campus de Somosaguas, 28223 Madrid, Spain

b Universidad Pontificia de Comillas, C/Alberto Aguilera 23, 28050 Madrid, Spain

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ISSN: 24448451
Original language: English

The statistics are updated each day

Year/Month	Html	Pdf	Total

2025 12	112	22	134
2025 11	362	76	438
2025 10	154	38	192
2025 9	104	47	151
2025 8	121	33	154
2025 7	122	15	137
2025 6	114	21	135
2025 5	126	21	147
2025 4	206	21	227
2025 3	131	19	150
2025 2	77	11	88
2025 1	83	12	95
2024 12	89	19	108
2024 11	70	17	87
2024 10	64	19	83
2024 9	99	11	110
2024 8	80	8	88
2024 7	134	10	144
2024 6	73	16	89
2024 5	92	12	104
2024 4	71	11	82
2024 3	107	17	124
2024 2	90	13	103
2024 1	75	15	90
2023 12	73	17	90
2023 11	92	21	113
2023 10	98	24	122
2023 9	78	7	85
2023 8	45	12	57
2023 7	84	15	99
2023 6	65	24	89
2023 5	136	35	171
2023 4	99	17	116
2023 3	93	27	120
2023 2	59	20	79
2023 1	99	35	134
2022 12	65	7	72
2022 11	53	15	68
2022 10	55	23	78
2022 9	50	24	74
2022 8	54	22	76
2022 7	44	26	70
2022 6	71	18	89
2022 5	49	19	68
2022 4	64	33	97
2022 3	56	25	81
2022 2	73	12	85
2022 1	84	25	109
2021 12	42	12	54
2021 11	61	18	79
2021 10	67	33	100
2021 9	50	23	73
2021 8	30	10	40
2021 7	56	16	72
2021 6	48	17	65
2021 5	59	19	78
2021 4	182	42	224
2021 3	122	38	160
2021 2	90	30	120
2021 1	73	25	98
2020 12	107	28	135
2020 11	90	31	121
2020 10	85	21	106
2020 9	83	31	114
2020 8	59	15	74
2020 7	37	15	52
2020 6	70	19	89
2020 5	77	25	102
2020 4	71	24	95
2020 3	101	28	129
2020 2	80	27	107
2020 1	55	23	78
2019 12	69	31	100
2019 11	75	25	100
2019 10	42	17	59
2019 9	48	17	65
2019 8	36	7	43
2019 7	34	22	56
2019 6	60	31	91
2019 5	34	73	107
2019 4	74	56	130
2019 3	52	18	70
2019 2	39	14	53
2019 1	34	6	40
2018 12	62	29	91
2018 11	48	15	63
2018 10	55	10	65
2018 9	49	40	89
2018 8	44	10	54
2018 7	24	8	32
2018 6	44	10	54
2018 5	42	21	63
2018 4	49	6	55
2018 3	41	6	47
2018 2	28	7	35
2018 1	31	7	38
2017 12	34	4	38
2017 11	32	10	42
2017 10	26	7	33
2017 9	35	13	48
2017 8	21	8	29
2017 7	25	2	27
2017 6	32	48	80
2017 5	60	17	77
2017 4	38	16	54
2017 3	36	40	76
2017 2	85	14	99
2017 1	21	7	28
2016 12	53	16	69
2016 11	10	15	25
2016 10	0	1	1

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