covid
European Journal of Management and Business Economics Cause-related marketing: An experimental study about how the product type and th...
Journal Information

Statistics

Follow this link to access the full text of the article

Article
Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
Iguácel Meleroa,
Corresponding author
imelero@unizar.es

Corresponding author.
, Teresa Montanerb
a Department of Business Management, University of Zaragoza, Faculty of Business and Public Management, Plaza de la Constitución, PC: 22001 Huesca, Spain
b Department of Marketing, University of Zaragoza, Faculty of Economy and Business, María de Luna s/n, PC: 50018 Zaragoza, Spain
Read
11340
Times
was read the article
1889
Total PDF
9451
Total HTML
Share statistics
Article information
ISSN: 24448451
Original language: English
The statistics are updated each day
Year/Month Html Pdf Total
2025 12 169 11 180
2025 11 869 51 920
2025 10 358 41 399
2025 9 180 27 207
2025 8 222 42 264
2025 7 167 13 180
2025 6 264 26 290
2025 5 354 20 374
2025 4 336 18 354
2025 3 203 16 219
2025 2 111 7 118
2025 1 77 12 89
2024 12 85 10 95
2024 11 96 9 105
2024 10 72 11 83
2024 9 118 14 132
2024 8 51 13 64
2024 7 116 8 124
2024 6 88 8 96
2024 5 81 10 91
2024 4 121 13 134
2024 3 138 18 156
2024 2 120 16 136
2024 1 214 25 239
2023 12 156 33 189
2023 11 161 20 181
2023 10 124 22 146
2023 9 75 12 87
2023 8 84 8 92
2023 7 26 6 32
2023 6 23 9 32
2023 5 43 12 55
2023 4 51 10 61
2023 3 49 5 54
2023 2 45 14 59
2023 1 58 51 109
2022 12 48 17 65
2022 11 58 18 76
2022 10 45 26 71
2022 9 54 20 74
2022 8 54 12 66
2022 7 54 18 72
2022 6 61 32 93
2022 5 49 16 65
2022 4 57 24 81
2022 3 70 18 88
2022 2 62 15 77
2022 1 97 16 113
2021 12 85 22 107
2021 11 102 28 130
2021 10 166 36 202
2021 9 126 39 165
2021 8 89 15 104
2021 7 64 20 84
2021 6 67 19 86
2021 5 86 48 134
2021 4 216 37 253
2021 3 105 19 124
2021 2 106 20 126
2021 1 105 35 140
2020 12 92 12 104
2020 11 113 18 131
2020 10 64 12 76
2020 9 57 11 68
2020 8 69 13 82
2020 7 59 8 67
2020 6 43 5 48
2020 5 59 18 77
2020 4 82 16 98
2020 3 83 14 97
2020 2 51 11 62
2020 1 56 23 79
2019 12 40 13 53
2019 11 21 9 30
2019 10 31 6 37
2019 9 33 14 47
2019 8 19 4 23
2019 7 29 12 41
2019 6 51 17 68
2019 5 51 23 74
2019 4 56 17 73
2019 3 22 17 39
2019 2 35 8 43
2019 1 30 8 38
2018 12 21 11 32
2018 11 31 8 39
2018 10 33 11 44
2018 9 39 20 59
2018 8 16 16 32
2018 7 24 11 35
2018 6 27 12 39
2018 5 29 16 45
2018 4 25 7 32
2018 3 31 6 37
2018 2 24 9 33
2018 1 20 7 27
2017 12 24 3 27
2017 11 28 3 31
2017 10 11 5 16
2017 9 23 11 34
2017 8 20 12 32
2017 7 18 7 25
2017 6 49 21 70
2017 5 23 34 57
2017 4 42 15 57
2017 3 36 52 88
2017 2 16 19 35
2017 1 9 13 22
2016 12 45 13 58
2016 11 8 19 27
2016 10 2 8 10
Show all

Follow this link to access the full text of the article