La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo
Gema Martínez Navarro
Esic Business & Marketing School, Calle Madrid, 126, 28903 Getafe (MADRID)
Jaime Rivera-Camino
Universidad Carlos III de Madrid, Dpto. Economía de Empresa, Calle Madrid, 126, 28903 Getafe (MADRID)
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