This article describes the data generated from multiple approach methodology physico-chemical characterization of a clay mineral from the West-Central region of Morocco, Safi province (https://doi.org/10.1016/j.heliyon.2019.e02281) [1]. Data were generated from classical chemical analytical techniques namely; organic matter content, linear firing and shrinkage analysis, weight loss on ignition, porosity and methylene blue stain tests according to the French Association of Normalization (AFNOR) and American Society for Testing and Materials (ASTM). In addition to data generated using instrumental analytical techniques namely; Infrared spectroscopy (FTIR), thermal gravimetric analysis (TGA) and deferential thermal analysis (DTA), X-ray diffraction (XRD), scanning electron microscopy (SEM) and elemental energy disperse spectroscopy (EDX).
