covid
Buscar en
Investigaciones Europeas de Dirección y Economía de la Empresa
Toda la web
Inicio Investigaciones Europeas de Dirección y Economía de la Empresa ¿CÓMO COMPITEN LAS PYMES EN LOS MERCADOS INTERNACIONALES? ANÁLISIS DE UN CLÚ...
Información de la revista
Vol. 18. Núm. 1.
Páginas 87-99 (enero - abril 2012)
Compartir
Compartir
Descargar PDF
Más opciones de artículo
Vol. 18. Núm. 1.
Páginas 87-99 (enero - abril 2012)
Open Access
¿CÓMO COMPITEN LAS PYMES EN LOS MERCADOS INTERNACIONALES? ANÁLISIS DE UN CLÚSTER LOCAL CON VOCACIÓN EXPORTADORA
HOW DO SMEs COMPETE IN THE INTERNATIONAL MARKET? ANALYSIS OF AN EXPORT-ORIENTED LOCAL CLUSTER
Visitas
4315
Antonia M Estrella Ramón, Jiménez Castillo David, Ruiz Real José Luis, Sánchez Pérez Manuel
Departamento de Dirección y Gestión de Empresas, Universidad de Almería (Campus de Excelencia Internacional Agroalimentario ceiA3), Facultad de Ciencias Económicas y Empresariales, Ctra. Sacramento, s/n, E-04120, La Cañada, ALMERÍA, España
Este artículo ha recibido

Under a Creative Commons license
Información del artículo
RESUMEN

Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de marketing que implementan en su actividad comercial internacional. Para ello, se examina una muestra de pymes pertenecientes a un clúster agroindustrial competitivo a nivel internacional. Los resultados revelan diferencias estratégicas específicas en varios aspectos competitivos vinculados al marketing, que permiten ofrecer una serie de implicaciones y recomendaciones para fomentar el desarrollo y la expansión internacional de economías locales.

CLASIFICACIÓN JEL:
F13
F14
PALABRAS CLAVE:
Internacionalización
Ventaja Competitiva
Intensidad Exportadora
Agroalimentación
ABSTRACT

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.

JEL CLASSIFICATION:
F13
F14
KEY WORDS:
Internationalization
Competitive Advantage
Export Intensity
Agrifood
El Texto completo está disponible en PDF
BIBLIOGRAFÍA
[AKYOL y AKEHURST, 2003]
A. AKYOL, S.D. AKEHURST.
“An investigation of export performance variations related to corporate export market orientation”.
European Business Review, 15 (2003), pp. 5-19
[BARNEY, 1991]
J.B. BARNEY.
“Firm Resources and Sustained Competitive Advantage”.
Journal of Management, 1 (1991), pp. 99-110
[CADOGAN y CUI, 2004]
J.W. CADOGAN, C.H. CUI.
“Chinese export agent's adoption of export market-oriented behaviours: Measurement and performance relationship”.
Journal of Asia Pacific Marketing, 3 (2004), pp. 21-37
[CADOGAN et al., 2005]
J.W. CADOGAN, S. SUNDQVIST, R.T. SALMINEN, K. PUUMALAINEN.
“Export marketing, interfunctional interactions, and performance consequences”.
Journal of the Academy of Marketing Science, 33 (2005), pp. 520-535
[CAVUSGIL y ZOU, 1994]
S.T. CAVUSGIL, S. ZOU.
“Marketing Strategy – Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures”.
Journal of Marketing, 58 (1994), pp. 1-21
[CUERVO CAZURRA, 2004]
A. CUERVO CAZURRA.
“Dificultades en la internacionalización de la empresa”.
Universia Business Review, (2004), pp. 18-29
[CUERVO CAZURRA et al., 2007]
A. CUERVO CAZURRA, M.M. MALONEY, S. MANRAKHAN.
“Causes of the difficulties in internationalization”.
Journal of International Business Studies, 38 (2007), pp. 709-725
[CUERVO GARCÍA y MONTORO SÁNCHEZ, 2010]
J.A. CUERVO GARCÍA, M.A. MONTORO SÁNCHEZ.
“Iniciativa emprendedora y vocación global: el empresario en la pequeña y mediana empresa como emprendedor-directivo”.
Economía Industrial, (2010), pp. 125-137
[DAY, 1994]
G.S. DAY.
“The capabilities of market-driven organizations”.
Journal of Marketing, 58 (1994), pp. 37-52
[ERRAMILLI, 1991]
M.K. ERRAMILLI.
“The Experience Factor in a Foreign Market Entry Behaviour of Service Firms”.
Journal of International Business Studies, 22 (1991), pp. 479-501
[FRANCIS y COLLINS-DODD, 2004]
J. FRANCIS, C. COLLINS-DODD.
“Impact of Export Promotion Programs on Firms Competencies, Strategies and Performance”.
International Marketing Review, 21 (2004), pp. 474-495
[GARVIN, 1998]
D.A. GARVIN.
“The processes of organization and management”.
Sloan Management Review, 39 (1998), pp. 33-50
[GRANT, 1991]
R.M. GRANT.
“The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation”.
California Management Review, 33 (1991), pp. 114-135
[HITT y IRELAND, 1985]
M.A. HITT, R.D. IRELAND.
“Corporate distinctive competence, strategy, industry and performance”.
Strategic Management Journal, 6 (1985), pp. 273-293
[HUNT y LAMBE, 2000]
S.D. HUNT, C.J. LAMBE.
“Marketing's contribution to business strategy: market orientation, relationship marketing and resource-advantage theory”.
International Journal of Management Reviews, 2 (2000), pp. 17-43
[JAVALGI et al., 2006]
R.G. JAVALGI, C.L. MARTIN, R.B. YOUNG.
“Marketing research, market orientation and customer relationship management: a framework and implications for service providers”.
Journal of Services Marketing, 20 (2006), pp. 12-23
[KALEKA, 2002]
A. KALEKA.
“Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters”.
Industrial Marketing Management, 31 (2002), pp. 273-283
[KATSIKEAS et al., 1996]
C. KATSIKEAS, N.F. PIERCY, C. IOANNIDIS.
“Determinants of Export Performance in a European Context”.
European Journal of Marketing, 30 (1996), pp. 6-35
[LEE y GRIFFITH, 2004]
C. LEE, D. GRIFFITH.
“The Marketing Strategy-Performance Relationship in an Export-Driven Developing Economy”.
International Marketing Review, 21 (2004), pp. 321-334
[LEIBLEIN y REUER, 2004]
M.J. LEIBLEIN, J.J. REUER.
“Building a foreign sales base: The roles of capabilities and alliances for entrepreneurial firms”.
Journal of Business Venturing, 19 (2004), pp. 285-307
[LEONIDOU et al., 2002]
L.C. LEONIDOU, C.S. KATSIKEAS, S. SAMIEE.
“Marketing Strategy Determinants of Export Performance: A Meta-Analysis”.
Journal of Business Research, 55 (2002), pp. 51-67
[MARÍN et al., 2004]
G. MARÍN, B. MARÍN, D. JIMÉNEZ.
“Análisis de las Fuerzas Competitivas del Sector Agrícola de Almeria”.
Boletín Económico de ICE, (2004), pp. 47-59
[MARTÍN-ARMARIO et al., 2008]
J. MARTÍN-ARMARIO, D. MARTÍN-RUIZ, E. MARTÍN-ARMARIO.
“Market Orientation and internacionalization in small and medium-sized enterprises”.
Journal of Small Business Management, 46 (2008), pp. 485-511
[MOINI, 1998]
A.H. MOINI.
“Small Firms Exporting: How Effective are Government Export Assistance Programs?”.
Journal of Small Business Management, 36 (1998), pp. 1-15
[MROZ, 1998]
R.P. MROZ.
“Unifying marketing: the synchronous marketing process”.
Industrial Marketing Management, 27 (1998), pp. 257-278
[PODSAKOFF et al., 2003]
P.M. PODSAKOFF, S.B. MACKENZIE, J.Y. LEE, N.P. PODSAKOFF.
“Common method biases in behavioral research: A critical review of the literature and recommended remedies”.
Journal of Applied Psychology, 88 (2003), pp. 879-903
[PORTER, 1980]
M.E. PORTER.
Competitive Strategy, The Free Press, (1980),
[PORTER, 1985]
M.E. PORTER.
Competitive Advantage, The Free Press, (1985),
[POWELL, 1992]
T.C. POWELL.
“Organizational Alignment as Competitive Advantage”.
Strategic Management Journal, 13 (1992), pp. 119-134
[PRASAD et al., 2001]
V.K. PRASAD, K. RAMAMURTHY, G.M. NAIDU.
“The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance”.
Journal of International Marketing, 9 (2001), pp. 82-104
[PRIEM y BUTLER, 2001]
R.L. PRIEM, J.E. BUTLER.
“Is the resource-based “view” a useful perspective for strategic management research?”.
Academy of Management Review, 26 (2001), pp. 22-40
[TEECE y PISANO, 1994]
D.J. TEECE, G. PISANO.
“The dynamic capabilities of firms: an introduction”.
Industrial and Corporate Change, 3 (1994), pp. 537-556
[TEECE et al., 1997]
D.J. TEECE, G. PISANO, A. SHUEN.
“Dynamic Capabilities and Strategic Management”.
Strategic Management Journal, 18 (1997), pp. 507-533
[VORHIES, 2003]
D.W. VORHIES.
“A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance”.
Journal of Marketing, 67 (2003), pp. 100-115
[VORHIES y MORGAN, 2005]
D.W. VORHIES, N.A. MORGAN.
“Benchmarking Marketing Capabilities for Sustainable Competitive Advantage”.
Journal of Marketing, 69 (2005), pp. 80-94
[WALKER y RUEKERT;, 1987]
O.C. WALKER, R.W. RUEKERT;.
“Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework”.
Journal of Marketing, 51 (1987), pp. 15-33
[WEITZ y JAP, 1995]
B.A. WEITZ, S.D. JAP.
“Relationship marketing and distribution channels”.
Journal of the Academy of Marketing Science, 23 (1995), pp. 305-320
[WOLFF y PETT, 2000]
J.A. WOLFF, T.L. PETT.
“Internationalization of Small Firms: An Examination of Export Competitive Patterns, Firm Size, and Export Performance”.
Journal of Small Business Management, 38 (2000), pp. 34-47
Copyright © 2012. Academia Europea de Dirección y Economía de la Empresa
Opciones de artículo
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos