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The study of chronotypes (morning vs. evening type individuals) is growing.
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Chronotypes, addiction-loyalty, and loyalty-in-app purchase intention are under-explored.
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Evening types had a higher tendency to be loyal towards online mobile gaming.
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Chronotypes acted as moderator for loyalty and in-app purchase intention.
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Loyalty acted as a mediator between addiction and in-app purchase intention.
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Women entrepreneurs’ sales performance is negatively affected by the COVID-19 pandemic SOPs (travelling, dealing customers, and social activities).
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The impact of SOPs on sales performance is positively moderated by sales satisfaction and married women status while negatively affected by the age and education of women entrepreneurs.
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Variation in findings exists in terms of region, business activities, family financial position, and satisfaction from sales using heterogeneity analysis.
