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Vol. 27. Núm. 118.
Páginas 115-137 (Enero - Marzo 2011)
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Vol. 27. Núm. 118.
Páginas 115-137 (Enero - Marzo 2011)
Open Access
Perspectivas teóricas usadas para el estudio de la responsabilidad social empresarial: una clasificación con base en su racionalidad1
Theoretical perspectives for studying corporate social responsibility: a rationality-based classification
Perspectivas teóricas utilizadas para o estudo da responsabilidade social corporativa: uma classificação baseada na racionalidade
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1888
Alejandro Alvarado Herrera
Doctor en Economía, Universidad de Valencia, España. Docente e investigador, División de Desarrollo Sustentable, Universidad de Quintana Roo, México
Enrique Bigné Alcañiz
Doctor en Economía, Universidad de Valencia, España. Docente e investigador, Departamento de Comercialización e Investigación de mercados, Universidad de Valencia, España
Rafael Curras Pérez
Autor para correspondencia
rafael.curras-perez@uv.es

Autor para correspondencia. Dirigir correspondencia a: Av. Tarongers s/n 46022 Valencia. Facultat d’Economia, Dpt. Comercialización e Investigación de Mercados, Universitat de Valencia, España.
Doctor en Economía, Universidad de Valencia, España. Docente e investigador, Departamento de Comercialización e Investigación de mercados, Universidad de Valencia, España
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Resumen

Mediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero, identificar, revisar y sintetizar las teorías empleadas en la literatura para el estudio de la Responsabilidad Social Empresarial (RSE), exponiendo tanto sus preceptos fundamentales como las principales críticas a que se han visto sujetas. Segundo, se pretende establecer una clasificación de dichas teorías de la RSE basada en dos criterios: (i) la racionalidad predominante que subyace a cada una de ellas y (ii) la concepción del rol de la institución empresarial en la sociedad que defienden. Esta clasificación es una herramienta útil para combinar apropiadamente perspectivas teóricas con distintas racionalidades, enriqueciendo así la labor de quienes estudian la RSE.

Palabras clave:
Perspectivas teóricas
RSE
racionalidad
rol de la empresa en la sociedad
Abstract

Based on an in-depth review of relevant literature published in the last 38 years, this work has two main objectives. First of all, it is aimed at identifying, reviewing, and synthesizing theories used in the literature for studying Corporate Social Responsibility (CSR). It discusses both the fundamental premises and the main criticism to which it has been subject. Secondly, it is geared toward classifying these theories by means of the application of the two following criteria: (i) the underlying primary rationality of each theory, and (ii) the conception of the role of business institutions in the society for which they advócate. This classification is a useful tool for properly combining theoretical perspectives and various rationalities, thus enriching the work of those who are concerned with the study of CSR.

Keywords:
Theoretical perspectives
CSR rationality
role of companies in society
Resumo

Mediante a exploração em profundidade da literatura relevante dos últimos trinta e oito anos, esse trabalho visa dois objetivos principais. Em primeiro lugar, identificar, rever e sintetizar as teorias utilizadas na literatura para o estudo de Responsabilidade Social Empresarial (RSE), expondo seus preceitos fundamentáis como as principais críticas de que têm sido objeto. Em segundo lugar, pretende estabelecer urna classificação dessas teorias da RSE com base em dois critérios: (i) a racionalidade predominante subjacente a cada uma délas, e (ii) a concepção do papel da instituição empresarial na sociedade que defendem. Essa classificação é uma ferramenta útil para combinar adequadamente perspectivas teóricas com diferentes racionalidades, enriquecendo assim o trabalho daqueles que estudam a RSE.

Palavras-chave:
Perspectivas teóricas
RSE
racionalidade
papel da empresa na sociedade
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Este trabajo ha sido financiado por el Proyecto de Investigación con referencia PROMEP/103-5/09/4242 de la Secretaría de Educación Pública del Gobierno de México.

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