Caso de estudio
EMCEL, ¿cómo ejecutar una buena recuperación del servicio?
EMCEL, how to implement a proper service recovery?
EMCEL, como executar uma boa recuperação do serviço?
Juan Manuel González Sánchez
, Luciana Carla Manfredi
Autor para correspondencia
jmgonzalez@icesi.edu.co
Autor para correspondencia. Universidad Icesi, Calle 18 #122-135, Cali, Colombia.
Autor para correspondencia. Universidad Icesi, Calle 18 #122-135, Cali, Colombia.
Profesor-Investigador, Departamento de Mercadeo y Negocios Internacionales, Universidad Icesi, Cali, Colombia
Leído
2055
Vecesse ha leído el artículo
654
Total PDF
1401
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