Caso de estudio
Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA
Guidelines for the implementation of a customer relations management model in the industrial sector: DAMERA case
Diretrizes para a implementação de um modelo de gestão da relação com o cliente no setor industrial: caso DAMERA
Jose Luis Wakabayashia,
, Jorge Merzthalb
Autor para correspondencia
jwakabayashi@esan.edu.pe
Autor para correspondencia: Alonso de Molina 1652, Monterrico, Surco, Lima, Perú.
Autor para correspondencia: Alonso de Molina 1652, Monterrico, Surco, Lima, Perú.
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