Artículo
Costo de servir como variable de decisión estratégica en el diseño de estrategias de atención a canales de mercados emergentes
Cost to serve as a strategic decision variable in the design of strategies as regards emerging marketing channels
Custo de servir como variável de decisão estratégica na elaboração de estratégias de atendimento para canais de mercados emergentes
Christopher Mejía Arguetaa,
, Catalina Higuita Salazarb
Autor para correspondencia
cmejia@logyca.org
Autor para correspondencia: Avenida El Dorado #92-32, Torre 5, Piso 5, Conjunto Empresarial Connecta, Bogotá, Colombia.
Autor para correspondencia: Avenida El Dorado #92-32, Torre 5, Piso 5, Conjunto Empresarial Connecta, Bogotá, Colombia.
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