Información del artículo
Resumen
La estrategia de producción constituye un importante tópico de investigación en la Dirección de Operaciones. Numerosos trabajos han analizado el contenido y el proceso de esta estrategia funcional, sin embargo, es escasa la evidencia teórica y empírica centrada en el desarrollo de las configuraciones genéricas de la misma. El propósito de este trabajo es identificar una taxonomía de estrategias de producción en empresas industriales españolas pertenecientes a distintos sectores. Las variables de clasificación utilizadas serán las prioridades competitivas relativas al coste, calidad, entregas, flexibilidad, servicio y protección del medio ambiente, ampliando así los objetivos clásicos al incluir la consideración medioambiental, cuestión ésta cada vez más admitida. Una vez identificadas distintas configuraciones genéricas de estrategia de producción, se analiza la existencia de diferencias entre las mismas en cuanto a resultados, importancia concedida a las políticas en estructura e infraestructura y estrategia competitiva adoptada.
Palabras clave:
Configuraciones genéricas
estrategia de producción
prioridades competitivas
Abstract
Manufacturing strategy constitutes a research topic in Operations Management. Literature on manufacturing strategy has focused on analysis of content and process, however the theorical and empirical evidence in manufacturing generic configurations research hasn’t been too developed. The aim of this work is to identify a taxonomy of manufacturing strategies in Spanish industrial companies belonging to different sectors. The taxonomy is based on competitive priorities such as cost, quality, flexibility, delivery, after sale service and environmental protection; widening thus the classic objectives when we added the environmental consideration. For each identified manufacturing strategy, the differences between competitive strategy, structural and infrastructural production decisions, and performance measures are explored and compared.
Keywords:
Generic configurations
manufacturing strategy
competitive priorities
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