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Vol. 12. Núm. 39.
Páginas 59-94 (Junio 2009)
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Vol. 12. Núm. 39.
Páginas 59-94 (Junio 2009)
DOI: 10.1016/S1138-5758(09)70035-0
Open Access
Posicionamiento estratégico de las empresas industriales en las prioridades competitivas de operaciones: desarrollo y aplicación de un indicador de medida
Strategic Position of Industrial Firms with Regards Competitive Priorities in Operations: Development and Application of a Measuring Indicator
Visitas
...
María Luz Martín-Peña
, Eloísa Díaz-Garrido**
* Profesora Titular Organización Empresas. Universidad Rey Juan Carlos. Facultad de CC. Jurídicas y Sociales. Paseo de los Artilleros, s/n. 28032 Madrid. Teléfono: 914959247
** Profesora Contratada Doctor. Universidad Rey Juan Carlos. Facultad de CC. Jurídicas y Sociales. Paseo de los Artilleros, s/n. 28032 Madrid. Teléfono: 914888048
Información del artículo
Resumen

El modelo de prioridades competitivas de operaciones es uno de los pilares fundamentales de la investigación en estrategia de operaciones. Tales prioridades conforman una parte del contenido de esta estrategia junto con las decisiones en estructura e infraestructura. En la literatura especializada han ido apareciendo distintos enfoques para explicar cómo las empresas compiten atendiendo a estas prioridades. El objetivo de este trabajo es proponer un nuevo indicador que permita posicionar a las empresas respecto a sus prioridades competitivas de operaciones y analizar la relación del mismo con los resultados empresariales. De esta forma, el indicador permitirá determinar el grado de desarrollo en las capacidades en operaciones que actualmente constituyen la base de la competencia en las empresas industriales. Aplicamos el indicador a una muestra de 286 empresas españolas.

Palabras clave:
Estrategia de operaciones
prioridades competitivas
indicador posicionamiento estratégico, análisis empírico
Abstract

The model of competitive priorities in operations is one of the main pillars of research in operations strategy. These priorities are a part of the content of this strategy, together with the decisions in structure and infrastructure. Different approaches have been appearing in the specialised literature to try to explain how companies compete while considering these priorities. The objective of the current work is to propose a new indicator that positions firms with respect to the competitive priorities, and to analyse how the position relates to business results. This indicator allows us to determine the degree of development of capabilities in the operations competitive priorities that constitute the basis of competence in industrial firms. We apply the proposed indicator to a sample of Spanish industrial firms.

Keywords:
Operations Management
Competitive prioritiesl
Strategic Position
Empirical research
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