Información del artículo
Resumen
La literatura reciente pone de relieve que la orientación al aprendizaje y la orientación al mercado son variables que están relacionadas, pero sin llegar a un consenso sobre qué variable actúa como antecedente de la otra. Además, tampoco quedan claras las consecuencias de la orientación al aprendizaje sobre los resultados de la empresa, ni si existen efectos moderadores en la relación entre estos dos tipos de orientaciones. La presente investigación propone un modelo en el que la orientación al aprendizaje es un antecedente de la orientación al mercado, la procedencia funcional del director general modera los efectos entre estas dos orientaciones, y en el que tanto la orientación al aprendizaje como la orientación al mercado tienen un efecto directo sobre los resultados de la empresa. Dicho modelo se contrasta parcialmente entre una amplia muestra de empresas del sector químico.
Palabras clave:
orientación al aprendizaje
orientación al mercado
resultados empresariales
director general
Abstract
There exists theoretical arguments and empirical results regarding that learning orientation and market orientation are highly related, although the direction of this relationship is not clear yet. Moreover a numbers of authors are questioning the effects of learning orientation on business performance and the existence of moderators in this relationship. This study suggests a model that learning orientation is a market orientation antecedent and the background of the chief executive officer (CEO) moderates the effect between both orientations. In this model, learning and market orientation have a direct effect on business performance. Our results verify partially this model for a wide sample of chemical companies.
Key words:
learning orientation
market orientation
business performance
CEO (Chief Executive Officer)
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