Información del artículo
Resumen
El propósito de este trabajo es contestar la siguiente pregunta: ¿Qué factores influyen, y de qué forma, en la percepción del directivo sobre el medio ambiente como una oportunidad competitiva? La investigación se ha desarrollado en dos fases. En la primera se ha realizado un estudio de caso múltiple de ocho empresas españolas. El objetivo de esta fase ha sido analizar el vínculo entre la percepción del directivo en diferentes sectores y la normativa medioambiental, los stakeholders, las barreras del sector, la incertidumbre y los recursos y capacidades. En la fase cuantitativa hemos contrastado las proposiciones que han surgido en la primera fase a través de un modelo de ecuaciones estructurales aplicado a 239 hoteles y 208 empresas afectadas por la ley IPPC en España. Los resultados indican que los factores externos e internos a la empresa inciden sobre la percepción del directivo sobre el medio ambiente como una oportunidad competitiva en distinta magnitud en función del sector analizado.
Palabras clave:
factores internos y externos
percepción de los directivos
medio ambiente
Abstract
This paper seeks to answer the following question: What factors (and how) influence the manager's perception of the environment as a competitive opportunity? The research work has been carried out in two phases. Firstly, comparative case studies of different sectors were carried out at eight Spanish firms. This phase was meant to examine the linkages between managerial interpretation in different sectors and environmental regulation, stakeholders, sector barriers, uncertainty and resources and capabilities. Secondly, the propositions emerging from the first phase were tested using a structural equation model of 239 hotels and 208 firms affected by the IPPC law in Spain. The findings show that external and internal factors to the firm influence differently the managerial perception of the environment as a competitive opportunity depending on the sector analysed.
Keywords:
internal and external factors
managerial perception
natural environment
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