Capital social y comportamiento pionero: El papel mediador de las capacidades tecnológicas y de marketing
Social Capital and Pioneer Behaviour: The Mediating Role of Technological and Marketing Capabilities
** Universidad de Castilla-La Mancha, Departamento de Administración de Empresas, Plaza de la Universidad, 1, 02071 Albacete (España), tel. (+34) 902204100. Pedro
*** Universidad de Castilla-La Mancha, Departamento de Administración de Empresas, Avenida de los Alfares, 44, 16002 Cuenca (España), tel (+34) 902204100
**** Universidad de Castilla-La Mancha, Departamento de Administración de Empresas, Plaza de la Universidad, 1, 02071 Albacete (España), tel. (+34) 902204100
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