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This anthropomorphised brand is so loveable: The role of self-brand integration
El papel de la integración personal con la marca en el amor hacia marcas antropomorfizadas
E. Delgado-Ballestera,
Corresponding author
elenadel@um.es

Corresponding author at: Universidad de Murcia, Spain.
, M. Palazóna, J. Pelaez-Muñozb
a Universidad de Murcia, Spain
b Universidad del Valle, Cali, Colombia
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ISSN: 24449695
Original language: English
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Year/Month Html Pdf Epub Total
2019 December 0 0 0 0
2019 November 0 0 0 0
2019 October 0 0 0 0
2019 September 10 1 0 11
2019 August 41 15 2 58
2019 July 32 15 6 53
2019 June 77 62 4 143
2019 May 84 95 3 182
2019 April 129 38 5 172
2019 March 59 22 5 86
2019 February 91 14 5 110
2019 January 94 16 2 112
2018 December 111 4 0 115
2018 November 149 7 4 160
2018 October 156 21 1 178
2018 September 124 33 2 159
2018 August 85 20 2 107
2018 July 23 1 1 25
2018 June 29 3 0 32
2018 May 30 22 1 53
2018 April 31 20 0 51
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2018 February 27 5 2 34
2018 January 47 6 6 59
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2017 November 46 4 0 50
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2017 July 0 2 0 2
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