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Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile services
¿Hábiles operadores?: impulsores de la satisfacción del cliente y de los comportamientos de cambio en los servicios de telefonía móvil virtual y tradicional
C. Calvo-Porrala,
Corresponding author
ccalvo@udc.es

Corresponding author.
, J.-P. Lévy-Manginb
a Economics and Business Administration Department, University of La Coruña, Spain
b Marketing Department, University of Quebec in Outaouais, Canada
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ISSN: 11381442
Original language: English
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