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The influence of product innovation messages on the intention to purchase incumbent products
Kyootai Leea,
Corresponding author
kyootai@sogang.ac.kr

Corresponding author.
, Eugene Shimb, Jiyeon Kimc, Hyunjeong Namd
a Sogang University, South Korea
b TmaxData, South Korea
c Korea Electric Power Corporation (KEPCO), South Korea
d Chonnam National University, South Korea
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ISSN: 2444569X
Original language: English
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