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Development of hierarchical structure and analytical model of key factors for mobile app stickiness
Tsuen-Ho Hsua, Jia-Wei Tangb,
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jiawei@gms.npu.edu.tw

Corresponding author.
a Department of Marketing and Distribution Management, National Kaohsiung University of Science and Technology, No. 1, University Road, Yenchao, Kaohsiung 824, Taiwan
b Department of Marketing and Logistics Management, National Penghu University of Science and Technology, No. 300, Liuhe Rd., Magong City, Penghu County 880, Taiwan
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ISSN: 2444569X
Original language: English
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