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Conceptual paper
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
N-REL: un marco conceptual de acciones estratégicas de marketing de medios sociales para organizaciones de marketing
Artha Sejati Anandaa,b, Ángel Hernández-Garcíaa,
Corresponding author
angel.hernandez@upm.es

Corresponding author.
, Lucio Lambertib
a Departamento de Ingeniería de Organización, Administración de Empresas y Estadística, Universidad Politécnica de Madrid, Madrid, Spain
b Dipartimento di Ingegneria Gestionale, Politecnico di Milano, Milan, Italy
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ISSN: 2444569X
Original language: English
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