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Global Economics and Management Review Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores
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Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores
Jacqueline J. Kacena, James D. Hessa,
Corresponding author
jhess@uh.edu

Corresponding author.
, Wei-Yu Kevin Chiangb
a Bauer College of Business, Department of Marketing and Entrepreneurship, University of Houston, Houston, United States of America
b Department of Management Sciences, City University of Hong Kong, Kowloon Tong, Hong Kong, China
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ISSN: 23401540
Original language: English
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