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Marketing mix effects on private labels brand equity
Carmen Abrila,
Corresponding author
cabril@ccee.ucm.es

Corresponding author.
, Belén Rodriguez-Cánovasb
a Facultad de CC Económicas y Empresariales, Universidad Complutense, Campus de Somosaguas, 28223 Madrid, Spain
b Universidad Pontificia de Comillas, C/Alberto Aguilera 23, 28050 Madrid, Spain
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ISSN: 24448451
Original language: English
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2020 March 101 28 2 131
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