Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response | European Journal of Management and Business Economics

Statistics

Article

Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response

Iguácel Meleroa,

Corresponding author

imelero@unizar.es

Corresponding author.

, Teresa Montanerb

a Department of Business Management, University of Zaragoza, Faculty of Business and Public Management, Plaza de la Constitución, PC: 22001 Huesca, Spain

b Department of Marketing, University of Zaragoza, Faculty of Economy and Business, María de Luna s/n, PC: 50018 Zaragoza, Spain

Read

6935

Times
was read the article

1519

Total PDF

5416

Total HTML

Share statistics

Article information

ISSN: 24448451
Original language: English

DOI:10.1016/j.redeen.2016.07.001

The statistics are updated each day

Year/Month	Html	Pdf	Total

2024 April	103	10	113
2024 March	138	18	156
2024 February	120	16	136
2024 January	214	25	239
2023 December	156	33	189
2023 November	161	20	181
2023 October	124	22	146
2023 September	75	12	87
2023 August	84	8	92
2023 July	26	6	32
2023 June	23	9	32
2023 May	43	12	55
2023 April	51	10	61
2023 March	49	5	54
2023 February	45	14	59
2023 January	58	51	109
2022 December	48	17	65
2022 November	58	18	76
2022 October	45	26	71
2022 September	54	20	74
2022 August	54	12	66
2022 July	54	18	72
2022 June	61	32	93
2022 May	49	16	65
2022 April	57	24	81
2022 March	70	18	88
2022 February	62	15	77
2022 January	97	16	113
2021 December	85	22	107
2021 November	102	28	130
2021 October	166	36	202
2021 September	126	39	165
2021 August	89	15	104
2021 July	64	20	84
2021 June	67	19	86
2021 May	86	48	134
2021 April	216	37	253
2021 March	105	19	124
2021 February	106	20	126
2021 January	105	35	140
2020 December	92	12	104
2020 November	113	18	131
2020 October	64	12	76
2020 September	57	11	68
2020 August	69	13	82
2020 July	59	8	67
2020 June	43	5	48
2020 May	59	18	77
2020 April	82	16	98
2020 March	83	14	97
2020 February	51	11	62
2020 January	56	23	79
2019 December	40	13	53
2019 November	21	9	30
2019 October	31	6	37
2019 September	33	14	47
2019 August	19	4	23
2019 July	29	12	41
2019 June	51	17	68
2019 May	51	23	74
2019 April	56	17	73
2019 March	22	17	39
2019 February	35	8	43
2019 January	30	8	38
2018 December	21	11	32
2018 November	31	8	39
2018 October	33	11	44
2018 September	39	20	59
2018 August	16	16	32
2018 July	24	11	35
2018 June	27	12	39
2018 May	29	16	45
2018 April	25	7	32
2018 March	31	6	37
2018 February	24	9	33
2018 January	20	7	27
2017 December	24	3	27
2017 November	28	3	31
2017 October	11	5	16
2017 September	23	11	34
2017 August	20	12	32
2017 July	18	7	25
2017 June	49	21	70
2017 May	23	34	57
2017 April	42	15	57
2017 March	36	52	88
2017 February	16	19	35
2017 January	9	13	22
2016 December	45	13	58
2016 November	8	19	27
2016 October	2	8	10

Show all

Indexed in:

Follow us:

Statistics

Indexed in:

Follow us:

Statistics

Subscribe to our newsletter