How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach | European Journal of Management and Business Economics

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How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach

Inés Küster

Corresponding author

ines.kuster@uv.es

Corresponding author.

, Natalia Vila, Pedro Canales

Faculty of Economics, University of Valencia, Avda Tarongers sn, 46022 Valencia, Spain

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ISSN: 24448451
Original language: English

DOI:10.1016/j.redeen.2016.04.001

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