Efectos del control del comportamiento en el desempeño del vendedor. La visión del jefe de equipo de ventas
* Coordinador de la Diplomatura en Turismo del Centro Universitario ESTEMA (adscrito a la U.M.H.) y profesor asociado de la Universitat de Valencia, Departamento de Comercialización e Investigación de Mercados, Avda. Tarongers s/n, 46022 Valencia. Tfno. 963 828 312. Fax 963 828 333
** Profesora Titular de la Universitat de Valencia, Departamento de Comercialización e Investigación de Mercados,Avda. Tarongers s/n, 46022 Valencia. Tfno. 963 828 312. Fax 963 828 333
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