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Inicio Spanish Journal of Marketing - ESIC Section Index Guest Editorial
Journal Information

Section Index

1 Articles
Marketing and corporate social responsibility and agenda for future research
L. Marín, A. Lindgreen
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:1-3
Highlights

  • Marketing literature confirms that stakeholders will reward responsible companies.

  • CSR and Marketing ultimately represents a dialogue with stakeholders.

  • Future research mixing marketing and CSR would improve our knowledge about CSR.

Open access