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The influence of the types of media on the formation of perceived CSR


10.1016/j.sjme.2017.04.003

Abstract - PDF

This anthropomorphised brand is so loveable: The role of self-brand integration


10.1016/j.sjme.2017.04.002

Abstract - PDF

Blog influence and political activism: An emerging and integrative model


10.1016/j.sjme.2017.02.002

Abstract - PDF

The impact of congruence between the CSR activity and the company's core business on consumer response to CSR


10.1016/j.sjme.2017.01.001

Abstract - PDF

Betting exclusively for private labels: Could it have negative consequences for retailers?


10.1016/j.sjme.2016.12.004

Abstract - PDF
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